Reverse Engine

Reverse Engine began as a DIY home recording collective and corresponding CDr-based record label in 2001, then switched to the netlabel format in 2006, with Creative Commons-licensed digital-only releases via the Internet Archive and, starting in 2009, WFMU’s Free Music Archive. Reverse Engine has consistently supported home recorders, and on a personal level, has been a place for me to experiment in equal parts with design, branding and the business of music licensing for over a decade. As founder and curator, I have:

    • Created the label’s identity, from designing the logo and promotional materials to building a custom WordPress theme for the website:
    • Served as art director, designer and production artist for many album covers in the Reverse Engine catalogue, many of which incorporate my own original photography and illustrations:
    • Organized two major compilations that bridged the gap between the netlabel scene and the commercial music industry (Artsongs and Sneaky Flute Moods):
    • Actively contributed to the larger netlabel scene as artist, curator and commentator on emerging copyright/copyleft issues w.r.t. digital music
    • Been shortlisted for inclusion in a documentary on forward-thinking voices in the Creative Commons music scene
    • Originated a hybrid model for distribution and sync licensing that combined Creative Commons and traditional music publishing — one that has since been adopted by multiple independent record labels and music libraries